Beem It
Conversations around money can be awkward at the best of times. And when it comes to group social situations, it can be easy to lose track of shared spending. The Beem It solution was to change the way we use—and talk about—money. Launched in 2017, millions of Australians have since downloaded the peer-to-peer money transfer app, and use it to pay and get paid what they’re owed.
2018-21
Responsibilities: Website UI · Illustration · Art Direction · Animation · Copywriting · Campaigns · Comms · App UI
Product: Tom Mayes, Christian LaFrance, Joanna Hasse, Daniel Sempertegui
Marketing: Carmel Johan
Engineering: Drew Cunning, Ben Jelavic
Awards: Good Design Award 2020—Gold Winner—Digital: Apps and Software
Beem It is an Australian peer-to-peer money transfer app with millions of downloads. Working in a very small team as the Senior Visual Designer, my role was diverse & hands-on, as we worked towards the goal of being Australia’s digital wallet.
Across the website, socials and comms, we utilised animation, illustration & copywriting to engage—and expand—our strong gen z & millennial base.
Case Studies
Stickers
BPAY Campaign
Onboarding
Branded Swag
BPAY Campaign
Onboarding
Branded Swag
With success built on a simple, but powerful, premise, we struggled to find the words to define our selves as we expanded our features, and grew up as a product and a business.
As we scaled up from a start up, and our team grew, it became clear that this was a brand in need of expansion—secondary elements that could stretch that brand voice in ways that lent itself to appropriately to different mediums and contexts.
Expanding the brand
It became clear that we needed to emphasise each feature CVP, and illustration became the support act, enabling comprehension at a glance.
Brand guidelines.
Design system components in Figma, with variants across the colour palette.
I initiated a yearly usage summary that we’d share with users: payments in rewind. With a focus on both recap as well as increasing feature awareness, the goal was to balance of value & delight.
To bring this to life, I leant into the playful side of our brand—through both language & design, collaborating with Senior Marketing Manager Carmel Johan.
Responsive landing page design for Beem It’s beta merchant product.
